The Nation In Brief

The gaming scene in Thailand has reached a new high with the opening of the country’s first Nintendo Authorized Store at Siam Paragon.

Winter just got a lot more exciting with a collaboration that's as stylish as it is playful. Introducing UNIQLO x ANYA HINDMARCH, the Winter 2024 Collection that will ignite your wardrobe with curiosity and creativity.

If you're still hyped about the exciting skateboarding events at the Olympic Games Paris 2024, today we're taking you to explore how this project is redefining Thai skateboard culture.

The phenomenon of Moo Deng, a baby hippo that became famous from a zoo in Thailand, has become a global sensation. Moo Deng, the beloved pygmy hippo, has captured hearts worldwide with its adorable charm, inspiring more Thais to visit zoos, especially Khao Kheow Open Zoo.

Collaboration marketing always brings new excitement and freshness to brands. This marks the first collaboration in Asia where a legendary motorcycle brand partners with a Thai soda brand.

Recently, we attended the Thailand Coffee Hub 2024 held at CentralWorld, which brought together over 300 local coffee brands from across Thailand. With a goal of creating a complete Coffee

Thai brands need more than just great products. They need a powerful strategy, a clear identity, and a vision to stand out. That’s where IDEA LAB comes in.

If you love burgers and streetwear, this is the marketing campaign that will make you say, "Wow!" BURGER KING x CARNIVAL Collaboration

Ever wondered what more could be done during a visit to the supermarket? Lotus’s is excited to transform routine shopping trips into something much more fulfilling.

What is Thai Post Office's strategy, after 140 years of logistics services and 50,000 service points, in entering the coffee shop business and transforming its spaces into lifestyle hubs with new services?

Do you think a t-shirt business can make billions? This is a challenge that a Thai t-shirt brand is currently taking on. From Market Stall to Billion-Baht Brand

Kubota and Greyhound Original team up to transform agricultural waste into chic, eco-friendly streetwear. Using rice straw fibers, this partnership merges style with sustainability.

ChaTraMue's success in revitalizing its brand lies in understanding its target market, shifting from B2B to B2C, and integrating the brand into consumers' daily lives.