The Nation In Brief

IN BRIEF EP24 LOVE CALLING campaign Central Pattana's strategy to leverage Valentine's Day 2025 as an opportunity to attract customers. With the concept of "Landmark of Valentine’s Day,"

To kick off 2025 on a delightful note, we’re diving into something irresistibly cute—Butterbear! This lovable character has stolen the hearts of many, and with its latest campaign, Butter Bear is now reaching people right at their doorstep.

Year-end vibes are here, and Countdown events in Bangkok have transformed into marketing playgrounds for brands to make waves, generate buzz, and rake in major traffic. It’s more than just fireworks and music—it’s a masterclass in customer engagement, data collection, and brand building.

Today, we’re going shopping at One Bangkok, 3rd floor, Parade Zone—a destination where Thailand’s cultural essence meets bold, modern creativity.

The gaming scene in Thailand has reached a new high with the opening of the country’s first Nintendo Authorized Store at Siam Paragon.

Winter just got a lot more exciting with a collaboration that's as stylish as it is playful. Introducing UNIQLO x ANYA HINDMARCH, the Winter 2024 Collection that will ignite your wardrobe with curiosity and creativity.

If you're still hyped about the exciting skateboarding events at the Olympic Games Paris 2024, today we're taking you to explore how this project is redefining Thai skateboard culture.

The “Squid Game 2” campaign has made waves across Asia, capturing widespread attention through a dynamic collaboration between est, Thailand's leading soft drink brand, and Netflix’s global phenomenon, "Squid Game 2."

The phenomenon of Moo Deng, a baby hippo that became famous from a zoo in Thailand, has become a global sensation. Moo Deng, the beloved pygmy hippo, has captured hearts worldwide with its adorable charm, inspiring more Thais to visit zoos, especially Khao Kheow Open Zoo.

Collaboration marketing always brings new excitement and freshness to brands. This marks the first collaboration in Asia where a legendary motorcycle brand partners with a Thai soda brand.

Recently, we attended the Thailand Coffee Hub 2024 held at CentralWorld, which brought together over 300 local coffee brands from across Thailand. With a goal of creating a complete Coffee

Thai brands need more than just great products. They need a powerful strategy, a clear identity, and a vision to stand out. That’s where IDEA LAB comes in.

If you love burgers and streetwear, this is the marketing campaign that will make you say, "Wow!" BURGER KING x CARNIVAL Collaboration

Ever wondered what more could be done during a visit to the supermarket? Lotus’s is excited to transform routine shopping trips into something much more fulfilling.

What is Thai Post Office's strategy, after 140 years of logistics services and 50,000 service points, in entering the coffee shop business and transforming its spaces into lifestyle hubs with new services?

Do you think a t-shirt business can make billions? This is a challenge that a Thai t-shirt brand is currently taking on. From Market Stall to Billion-Baht Brand

Kubota and Greyhound Original team up to transform agricultural waste into chic, eco-friendly streetwear. Using rice straw fibers, this partnership merges style with sustainability.

ChaTraMue's success in revitalizing its brand lies in understanding its target market, shifting from B2B to B2C, and integrating the brand into consumers' daily lives.

Forget the usual concert posters plastered with only faces and tour dates. But not for this famous Thai Singer “Palmy”. Her ticket is a head-turning explosion of Thai culture! This viral masterpiece features surreal fashion made entirely of gifts from fans over the past year.

Have you seen the viral clips of the bear mascot named “Butterbear” dancing on social media? Why has this bear become so famous?