IDEA LAB - The Global Gateway for Thai Brands
Thai brands need more than just great products. They need a powerful strategy, a clear identity, and a vision to stand out. That’s where IDEA LAB comes in.
IDEA LAB – a brand incubation program by the Department of International Trade Promotion (DITP) – is a launchpad for Thai SMEs aiming to go global. Through a deep, hands-on experience with industry experts, each brand receives a tailor-made blueprint, the Brand Bible, designed to be their compass for international success. Over the course of 7 cohorts, more than 113 Thai brands have evolved under IDEA LAB. Let’s take a look at some of the game-changers
