We hope this year brings joy, success, and endless opportunities for all of you.

MONDAY, JANUARY 06, 2025

To kick off 2025 on a delightful note, we’re diving into something irresistibly cute—Butterbear! This lovable character has stolen the hearts of many, and with its latest campaign, Butter Bear is now reaching people right at their doorstep.

Butter Bear’s charm doesn’t stop at its adorable persona—it has inspired a variety of 7/11 treats that are not just delicious but come in packaging so cute you’ll want to keep them forever.

As we step into 2025, it’s safe to say that Butterbear Fever isn’t going anywhere. This campaign is a shining example of how creativity and emotional connection can turn a brand into a beloved phenomenon.