How ChaTraMue Became Thai Tea Soft Power!
ChaTraMue's success in revitalizing its brand lies in understanding its target market, shifting from B2B to B2C, and integrating the brand into consumers' daily lives.
If food and beverages are part of soft power, Thai tea is no exception! 100-Year-Old Brand Still Cool Today ChaTraMue's success in revitalizing its brand lies in understanding its target market, shifting from B2B to B2C, and integrating the brand into consumers' daily lives. The brand's consistent innovation and attractive packaging have played a crucial role.
