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Thailand’s 93-year-old chilli sauce legacy: The original sriracha brand

February 22, 2025

If you think you know sriracha sauce, think again. While the world has come to love this fiery condiment, few know the story of Thailand’s original Sriracha brand: Hattakam Makarn.

Dr. Kongkrapan is among the top 100 global CEOs, with PTT being the only Thai brand in the Brand Finance Global 500 rankings this year

February 17, 2025

Dr. Kongkrapan Intarajang, the CEO and President of PTT Public Company Limited (PTT), has achieved a remarkable milestone by being ranked 66th among the top global 100 CEOs, according to the Brand Guardianship Index 2025 published by Brand Finance, the world’s leading brand valuation consultancy.

PTT is “Most Valuable Thai Brand” for the 4th Consecutive Year – A Testament of Sustainable Strength

WEDNESDAY, JANUARY 29, 2025

Dr. Kongkrapan Intarajang, Chief Executive Officer and President of PTT Plc., disclosed that PTT, with a brand value of USD 8.3 billion, has been ranked the Most Valuable Thai Brand of 2024 as well as ranking 4th in the Most Valuable Brand in ASEAN for the year by Brand Finance, the world’s leading brand valuation consultancy.

Spa brand divana defines sustainability as the new luxury

TUESDAY, JANUARY 28, 2025

Opens two new wellness branches in Pattaya and Chiang Mai, explores expansion plans for China, the Middle East and ASEAN

The Body Shop closes Thai stores but vows ‘we will be back’

THURSDAY, JANUARY 16, 2025

British skincare brand to shutter shops in Thailand on January 31 after operational struggles in other countries

Bar B Q Plaza elevates mascot Bar B GON to ‘Best Friend Brand’

THURSDAY, NOVEMBER 28, 2024

Business fable marks a strategic pivot towards more narrative-driven marketing approaches

Macbook crowned Thailand’s top brand in 2024 Superfans Survey

WEDNESDAY, NOVEMBER 06, 2024

Iconic laptop beats competition from Dettol shower gel and HP computers

How ChaTraMue Became Thai Tea Soft Power!

MONDAY, SEPTEMBER 02, 2024

ChaTraMue's success in revitalizing its brand lies in understanding its target market, shifting from B2B to B2C, and integrating the brand into consumers' daily lives.

Chinese brands look to grow global markets

TUESDAY, JULY 09, 2024

Chinese carmakers are revving up efforts to expand their overseas footprint, which analysts say is essential as they grow into globally influential companies.

LIXIL’s strong employer brand a key to attract talent, business growth

TUESDAY, APRIL 23, 2024

In today’s increasingly competitive job market, attracting top talent has become a significant worldwide challenge for businesses. The Nation recently interviewed Audrey Yeo, Leader Thailand & Indochina, and Leader Asia Pacific, LIXIL. We sought her views on why employer branding matters for business and what to do about it.

PTT, sole Thai brand, tops global value list for 12 consecutive years in 2024

WEDNESDAY, FEBRUARY 28, 2024

Auttapol Rerkpiboon, President & Chief Executive Officer, PTT Public Company Limited revealed PTT is Thailand’s only brand listed in Brand Finance’s ranking of the world’s 500 most valuable brands this year, with a brand value of over US$ 8 billion.

Commy heir reboots Thailand’s once-dominant phone accessory brand

MONDAY, JANUARY 22, 2024

Arpariya Manowilas, the heir to the once-dominant Commy brand, has embarked on a mission to reclaim the throne in the Thai mobile phone accessories market.

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