Thai soft power, one more time: a perspective from the performing arts Thai soft power, one more time: a perspective from the performing arts
TUESDAY, JANUARY 02, 2024
If Joseph Nye, Jr learned that a random person had misinterpreted his famous concept in international relations – "soft power" – by applying it to foods like Moo Kata (pork barbecue-hot pot)" or Mango Sticky Rice, he would likely choose to ignore it without much thought. It must be excruciating, though, for the former dean of the Harvard Kennedy School of Government to read that the term is being used so recklessly, excessively, and without any true understanding by government officials and policymakers in charge of national strategy plans.