World Cup fails to lift advertising industry as ad revenues plunge World Cup fails to lift advertising industry as ad revenues plunge
WEDNESDAY, DECEMBER 21, 2022
This year’s World Cup failed to come close to its predecessors in terms of advertising revenues, earning just 136 million baht compared to the more than 500 million baht as usual, according to Pawat Ruangdejworachai, director and CEO of Media Intelligence.