Lego stops all advertising on social media for at least 30 days

The maker of the iconic building blocks will spend the period to "carefully review the standards" it applies for ads, according to a statement published on Wednesday. It won't reduce its total media budget but will "invest in other channels" during that time, it said.

"We are committed to having a positive impact on children and the world they will inherit," Chief Marketing Officer Julia Goldin said in the statement. "That includes contributing to a positive, inclusive digital environment free from hate speech, discrimination and misinformation."