Wide-ranging management reshuffle as RS gears for growth

It is a shake-up at the company, aimed at strengthening its business as a data-driven organisation and becomes the leader in the industry, said chief executive officer Surachai Chetchotisak.
According to its release on Monday (February 3), executive Pornpan Techarungchaikul has been appointed Chief Commercial Officer, overseeing commerce business in all aspects, including products, services, and other commercial innovations. She was, previously, RS Chief Operating Officer.
Pornpan is experienced in the company's business and is able to utilise its strength to develop new commerce opportunities.
She is also good at leading her team to expand business, thanks to her deep understanding of the company's brands and corporate culture, having worked at RS for 16 years.
Wittawat Wetchabutsakorn has been appointed Chief Finance Officer, overseeing the company's continuous growth.
Wittawat has more than a decade of experience from working for leading companies in banking and retailing, such as Siam Commercial Bank and Minor International.
Kunchanya Karuhadej has been appointed Chief People Officer, in charge of the company's human resources management and strengthening of the corporate culture, in order to recruit suitable and capable individuals who can become future leaders of RS. 
Kunchanya came with five years of experience in human resources management at ecommerce company Lazada Thailand, and her most recent position was Human Resources Director.
To drive the company's technology, Dr Parin Fuangvut has been appointed Head of Technology to support the company's goal of becoming a Data-Driven Organisation.
Dr Parin has a wealth of experience in technology development. His most recent position was Head of Technology at BECi Corporation Limited.
For products and product innovations, Dr Chakrit Pichyangkul has been appointed Head of Products and Services. Previously, he was Managing Director of Lifestar Co Ltd.
He holds a doctoral degree in Innovation Management from Chulalongkorn University, and has been behind the success of LifeStar Limited under RS for the past 15 years.
For Telemarketing, which is another important contributor to the success of RS' 'entertainmerce model', Ekasit Kansuwiro, the newly-appointed Director of Telemarketing will head the Telemarketing team, utilising his 10 years of experience in telemarketing at True Corporation.
Another major growth factor of the entertainmerce model is the Digital Commerce Platform, and RS has appointed Chot Chetchotisak as Head of Digital Commerce Platform, leading a team of the younger generation to create new channels for RS Mall.
Nongluk Ngamroj, has been appointed Head of Digital Television Business, responsible for the overview and operation of Channel 8 in news, dramas, variety shows and sports programmes. Earlier, she was Managing Director of RS Television Company Limited
Prinn Muensuksaeng, has been appointed Head of Radio Business. He has a lot of experience in radio business and played an important role in COOLfahrenheit radio station, which has remained the No 1 station today. He will look after the station both online and on air. Previously, he was Managing Director of COOLISM.
Sukit Suksakulwat, is the new Head of Music Business. He has 17 years of experience in the music business with RS, understanding the dynamic of the industry including the structure and the transformation into entertainmerce. Previously, he was RS' senior vice president.