Thailand's digital race: Is your business ready to win?

Globally, 55% of organisations rely on digital innovation to power their most profitable initiatives, while 76% of business leaders worldwide recognise that digital transformation is essential for achieving both sustainability targets and broader business objectives. 

This underscores the power of digital transformation to drive sustainable growth for businesses. The window of opportunity is closing; those who fail to integrate emerging technologies risk being left behind in a rapidly evolving market.

Harnessing technology trends for competitive advantage

Fujitsu's 2025 technology prediction highlights the key areas where strategic IT planning will be crucial for Thai businesses to succeed. We reveal a future where artificial intelligence (AI), quantum computing, and advanced cyber security will redefine how businesses operate.

1.    AI-powered efficiencies: AI is transitioning from a tool to a trusted partner. Agentic AI will empower businesses to automate tasks, reduce human intervention, and streamline workflows. Businesses will need to adapt their IT strategies to begin experimenting with agentic AI in responsibly and efficiently. Autonomous decision-making powered by AI agents can enhance efficiency and free up human resources for higher-value tasks.

2.    Quantum computing leap: We’re expecting to see breakthroughs in Quantum Error Correction, making qubits more stable and scalable. This improvement will enable more powerful quantum calculations, crucial for fields like drug discovery and materials science. To stay competitive, businesses should explore quantum computing's impact and develop long-term IT roadmaps incorporating this technology.

3.    Evolving cyber security measures: As digital infrastructures become more complex and interconnected, cyber security threats are becoming increasingly sophisticated. Businesses need to invest in more robust, human-centric cyber security strategies that focus on employee training and development to transform the workforce from a vulnerability into a critical line of defence. 

Fujitsu's holistic approach to strategic digital transformation 

Successfully navigating the technology landscape in 2025 and beyond requires a strategic roadmap for integrating these technologies into your business framework. 

While new technologies offer immense potential, the key to successful digital transformation lies in a well-defined IT strategy tailored to each company's unique objectives. Fujitsu offers end-to-end, tailored services and solutions to empower businesses to embrace changes and achieve their unique business goals. We work closely with clients to develop customised technology roadmaps that align with their specific business goals, ensuring a seamless and effective digital transformation journey.

•    SAP Services: Fujitsu's comprehensive SAP services, from application transformation to robust support for S/4HANA implementation, can streamline business operations and fuel innovation across multiple cloud environments. For example, Fujitsu collaborated with PPP Green Complex (PPPGC) to implement SAP S/4HANA and Microsoft Azure cloud infrastructure within just six months. This empowers the organisation to connect data across departments, improve operational efficiency, enhance their environmental sustainability, and boost their competitiveness. Similarly, Fujitsu helped EagleBurgmann Japan migrate to S/4HANA using a BLUEFIELD™ approach. It has reduced add-ons by 90% and increasing standard function utilisation by 1.5 times, making the system more responsive to future upgrades. This empowered EagleBurgmann to improve workflows, make data-driven decisions, and lay the foundation for their digital transformation system.

•    ServiceNow solutions: As a global leader in digital experience, Fujitsu has been recognised as ServiceNow Partner of the Year eight times in 2025, including ServiceNow Consulting and Implementation Partner of the Year across Asia Pacific. This achievement validates Fujitsu's deep expertise in delivering transformative digital solutions on the ServiceNow platform, helping organisations streamline operations and enhance customer and employee experiences. For example, Fujitsu collaborated with Schneider Electric on the world's then-largest ServiceNow ITOM deployment, achieving 90% ticket accuracy and a 50% reduction in incident resolution time within the first year. This consolidated view of Schneider Electric's global IT infrastructure significantly enhanced operational resilience and contributed to its sustainability goals by reducing legacy systems and their associated carbon footprint.

•    Cloud solutions: Fujitsu's hybrid IT and cloud solutions empower organisations with the flexibility and scalability they need to thrive in today's dynamic market. For example, Fujitsu worked with Tri Petch Isuzu to modernise their IT infrastructure and migrate their Mirai system to Microsoft Azure cloud in just four months. This has helped the business reduce IT costs, improve performance, and enhance customer experience. Globally, Fujitsu helped Toll Group in Australia create a modern data platform on Azure, migrating five years' worth of data from the legacy platform to the cloud. This has helped the organisation achieve a 96% time saving in report generation and reduce the cost of managing data by over 50%, empowering data-driven decision-making across the organisation.

•    Tailored digital transformation solutions: At Fujitsu, we don't just offer solutions; we co-create them. We immerse ourselves in our clients' business operations, leveraging our deep expertise of the Thai market and the evolving regulatory landscape. Combined with the strength of Fujitsu's global network, we work closely with clients to develop tailored strategies that address their specific needs, providing ongoing support and expertise every step of the way. This collaborative approach empowers organisations for sustainable growth in the global marketplace.

Don’t navigate the ever-evolving technology landscape alone. Fujitsu’s expertise in technology, data and cyber security, digital experience, and sustainability transformation can help you stay ahead.  Ready to supercharge your IT strategy? Schedule a free consultation with our digital transformation experts today

https://www.fujitsu.com/th/en/about/resources/contact/enquiry.html

Attributed by Kanokkamon Laohaburanakit, Managing Director, Fujitsu Thailand