True reports 50% surge in international tourists for Songkran
True Corporation unveiled insights into the Songkran festival through Mobility Data, providing an overview of mobile users' movements.
This year, activities such as water splashing were prevalent across all provinces, attracting both Thai and foreign tourists eager to cool off and have fun.
The festivities were also enhanced by numerous nighttime events.
In Bangkok, there was a significant increase of approximately 19% in outbound travel, compared to Mobility Data from before Songkran and during the festival from April 13th to 15th.
Despite this, Bangkok still ranked first in terms of highest data usage. True Corporation continued to enhance signal coverage to support various Songkran events across multiple provinces, catering to mobile users of True and dtac brands nationwide.
Additionally, it provided home internet services to accommodate those spending the long holiday at home, who increasingly utilized digital platforms for news, information, and connecting with family and friends.
Prathet Tankuranun, Chief Technology Officer of True Corporation PLC, said, “This year's Songkran Festival was exceptionally popular based on festival insights. Main event venues in each province attracted a continuous stream of eager participants, with some locations reaching maximum capacity for activities and concerts by midnight. Our team consistently managed the True and Dtac signals, ensuring that both Thai and international customers could confidently use their services throughout the Songkran Festival.”
For foreign tourists visiting Thailand during the Songkran Festival, the growth rate of inbound roamers increased by up to 50% compared to the same period last year.
Similarly, for Thai tourists traveling abroad, the number of outbound roamers rose by 16% (compared to data from before Songkran). According to data on international data usage, the top five popular destinations for True and dtac customers during the Songkran period, April 12-15, 2024, were China, Japan, South Korea, Hong Kong, and Taiwan
Approximately 19% of Bangkok residents travelled during the long holiday, revealing the top five most popular provinces (based on Mobility Data from before and during Songkran, April 13-15, 2024):
• Buriram
• Ubon Ratchathani
• Nakhon Si Thammarat
• Si Sa Ket
• Khon Kaen
The most crowded areas at night during the Songkran events include:
• Songkran Midnight, Khaow Tiphya Road, Chanthaburi, April 13, 00:00
• Khao San Road, Bangkok, April 13, 22:00
• Patong Beach, Phuket, April 13, 22:00
• Siam Songkran Music Festival at RCA, Bangkok, April 15, 00:00
• Summerland Water Fest at RCA, Bangkok, April 15, 00:00
• ICON SIAM, Bangkok, April 15, 19:00
• S2O Songkran Music Festival at Live Park Rama 9, Bangkok, April 15, 21:00
• Bangkok's Old City Songkran, Phra Nakhon Si Ayutthaya, April 15, 21:00
• Pre-Sand Pagoda Ceremony, Bang Saen, Chonburi, April 16, 20:00
• Pak Chong, Mitr Phap Road, Nakhon Ratchasima, April 16, 20:00
• Khaow Hang Road, Sakon Nakhon, April 15, 20:00
The top five provinces with the highest data usage during the Songkran Festival (based on data from before Songkran and on April 13th, 2024) are:
• Bangkok
• Chonburi
• Samut Prakan
• Pathum Thani
• Nonthaburi
True Corporation has prepared to support mobile signal usage during the Songkran Festival with ongoing events such as:
• Songkran Tradition at Ko Klang Mae Ping, Sukhothai Province, held from April 1 to 30, 2024
• Songkran Elephant Parade, Wang Chin District, Phrae Province, held on April 21, 2024
• Nakhon Thai Songkran Festival, Phitsanulok Province, held from April 11 to 20, 2024
• Songkran Splashing Festival at Wat Pho Tha Ram, Mueang District, Bueng Kan Province, held from April 19 to 21, 2024
• Sri Maharaja Songkran Festival and Rice Pagoda Ceremony at Sriracha Municipality Public Park, Chonburi Province, from April 19 to 21, 2024
