Meta Thailand helps travellers experience various cultures via augmented reality

Nine AR platforms by five Thai developers and creators under Meta’s “Rediscover Thailand” campaign are helping travellers experience the nation’s different cultures.

Visitors are able to experience culture from the North’s Bo Sang Umbrella Village to the South’s Menora performance via online interactive experiences.

The objective is to enhance tourism and economic recovery using creativity as Meta is determined to help businesses and local communities with digital tools, the company said.

Its platform can “reconnect people” and open opportunities for trading and tourism, the firm added.

According to Meta, 10.3 million Thais have shared posts and commented about tourism 38 million times on Facebook and Instagram in the past 90 days alone.

TAT governor Yuthasak Supasorn said the Covid-19 pandemic has affected tourists’ behaviour, so technological innovations are becoming important, especially virtual travel, which allows people to visit several tourist destinations without any limitations.

“The cooperation between TAT and Meta shows TAT is focusing on creating value and improving the tourism industry as it creates a fresh tourism ecosystem using new technologies,” Yuthasak said.

“This is aimed at developing Thai tourism and making it sustainable, as well as stimulating travel demand and creating a meaningful experience,” he added.

The campaign is on until November 30 (except Mondays) from 10.30am to 7pm at Bangkok’s Thailand Creative & Design Centre.

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