Facebook appoints John Wagner as Head of Thailand
Facebook announced it has appointed John Wagner as Head of Thailand. In his role he will lead the Facebook business team in Thailand, partnering closely with businesses and agencies to help them achieve their goals.
The appointment of Wagner demonstrates Facebook’s continued commitment to Thailand, where companies are turning to Facebook and Instagram to build stronger connections with existing customers and reach new ones.
“With 265 million people* on Facebook in Southeast Asia, this is home to some of the largest and fastest growing countries for Facebook, and Thailand is an important country driving this growth. With John's 20 years of experience in Thailand, we’re strengthening our investment to help businesses reach more people on mobile in Thailand,” said Kenneth Bishop, Managing Director, Southeast Asia, Facebook.
In his role, Wagner will focus on driving greater value and support for international and Thai businesses across several industries, such as e-commerce, consumer goods, financial services, technology and telecommunications.
“Having lived in Thailand since the mid-1990s, I have seen how people in this country have come to embrace mobile. Thai society has evolved into a highly engaged, mobile-first community that is eager to connect with each other and businesses in meaningful ways. With more than 42 million Thais on Facebook, 47%* of them connected to a business in another country, we’re committed to helping businesses tap into the power of mobile to help them grow domestically and abroad,” said John Wagner, Head of Thailand, Facebook.
Wagner has more than 20 years of experience in Thailand and was most recently a Partner and Managing Director with The Boston Consulting Group (BCG) in Thailand. In that role, he headed the Marketing, Sales and Pricing Practice Area, and was a core leader of the Technology, Media & Telecommunications Practice Area in Southeast Asia. While at BCG, Wagner helped leading companies across Southeast Asia to develop and put into place cutting edge marketing and growth strategies. Prior to BCG, Wagner worked with a wide range of companies and organizations including Citibank in Thailand and The Monitor Group.
FUN FACT: Facebook in Thailand
· In Thailand, 95% of people on Facebook are on mobile.
· More than 73% of people on Facebook in Thailand are connected to at least one local small business Page.
· Nearly twice as many Thais send Facebook messages to businesses each month when compared to the global average.
· Thailand was among the first countries globally to announce the rollout of the Shop section for Pages, a new feature designed to provide businesses with a way to easily showcase products on their Page.
