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“Pichai” Elevates Thai SELECT with a New “Star” System to Elevate Thai Cuisine as Global Soft Power

May 01, 2025

April 30, 2025 – Mr. Pichai Naripthaphan, Minister of Commerce, revealed that the Ministry has consistently supported the development and promotion of Thai food and restaurants since 1998.

Spicy and tangy Thai sauces you’ll want to dip everything into

April 20, 2025

In Thai cuisine, dipping sauces—known as “nam jim”—aren’t just condiments. They’re an essential part of the meal, transforming every bite with vibrant flavor.

Bangkok Secures Second Place in Time Out’s Best Food Cities of 2025

MONDAY, MARCH 17, 2025

Bangkok has been named the world’s second-best food city for 2025 by Time Out, rising from sixth place last year. The only city ahead is New Orleans, which claimed the top spot.

Thailand promotes soft power through cuisine project

TUESDAY, FEBRUARY 25, 2025

During her recent visit to Davos, Switzerland, for World Economic Forum Annual Meeting 2025, Thai Prime Minister Paetongtarn Shinawatra reaffirmed Thailand’s ambition to become the “Kitchen of the World.”

Bravo, Bangkok! Secures 2nd Spot as 2025’s Best City by Time Out

MONDAY, JANUARY 20, 2025

On January 16, 2025, Mr. Ekwaranyu Amrapan, spokesperson for the Bangkok Metropolitan Administration, announced that Bangkok had been ranked the second-best city in the world out of 50 cities in 2025.

Thai cuisine takes centre stage at WEF 2025 in Davos

SUNDAY, JANUARY 19, 2025

The global spotlight is once again on Thai cuisine as the Chef Cares Foundation gears up to showcase 17 exquisite Thai dishes at the World Economic Forum (WEF) 2025 in Davos, Switzerland.

Celebrate New Year's Eve with Exquisite Thai Cuisine Under the Twinkling Stars at Le Du Kaan

TUESDAY, DECEMBER 17, 2024

Bangkok, Thailand: December 2024 – Celebrate a joyous New Year’s Eve with a spectacular nine-course Thai dinner amid the sparkling city lights at Le Du Kaan, the first rooftop Thai restaurant in Bangkok!

Discover Chiang Rai’s rich culture, cuisine at ‘Colours of Doi Tung’

FRIDAY, DECEMBER 06, 2024

Running until January 26, the festival celebrates the success of the Doi Tung Development Project with art, local handicrafts and northern delicacies

Michelin Guide Thailand adds 10 new eateries in October

SATURDAY, NOVEMBER 16, 2024

Check out the range of cuisine they offer

Five Star Chicken: Elevating Thai soft power through irresistible flavors

WEDNESDAY, NOVEMBER 13, 2024

Thai cuisine stands as one of Thailand's most powerful and effective forms of soft power on the global stage. More than just a tourist attraction, it serves as a cultural ambassador that draws international visitors into Thailand's rich heritage and way of life. Each Thai dish tells a story deeply rooted in Thai traditions, lifestyle, and ancestral wisdom, transforming every meal into a profound cultural experience.

Rice Adventures from Sticky to Fragrant Across Thailand

TUESDAY, OCTOBER 29, 2024

The-Journey: Rice is your gateway to Thai cuisine: a tasty adventure through regional flavors and fun traditional recipes.

Thai Food 101: Decoding Thailand's Diverse Regional Cuisine

FRIDAY, OCTOBER 11, 2024

Your gateway to understanding Thai cuisine, offering an immersive journey into its diverse flavours, traditions and culinary techniques

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