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“Pichai” Elevates Thai SELECT with a New “Star” System to Elevate Thai Cuisine as Global Soft Power

May 01, 2025

April 30, 2025 – Mr. Pichai Naripthaphan, Minister of Commerce, revealed that the Ministry has consistently supported the development and promotion of Thai food and restaurants since 1998.

DITP unleashes Muay Thai as a global Soft Power tool to boost Thailand’s international influence

April 21, 2025

The Department of International Trade Promotion (DITP), Ministry of Commerce, is on a mission to promote Muay Thai as a key form of Soft Power, with the goal of enhancing Thailand’s cultural and economic influence globally.

FILMART 2025 success propels Thai creative industry and soft power into global spotlight

MONDAY, APRIL 21, 2025

The Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with key public sector partners, led a delegation of Thai entrepreneurs to participate in the Hong Kong International Film & TV Market (FILMART) 2025—Asia’s premier content trading platform.

Thailand hosts festival in Bhutan to promote bilateral tourism

SUNDAY, APRIL 20, 2025

Thailand launched a promotional tourism event at Clock Tower Square in Thimphu, Bhutan, on Saturday under the theme two kingdoms, one destination.

Culture Ministry launches creative expo to boost ‘One Family, One Soft Power’ policy

SATURDAY, APRIL 19, 2025

The Ministry of Culture officially launched the “Creative Industry Global Expo and Business Matching” from April 18–22, as part of its flagship “One Family, One Soft Power” initiative. The event features 200 entrepreneurs showcasing top-quality community and cultural products across four key creative sectors.

Maha Songkran 2025 among events to promote Thai soft powers

WEDNESDAY, APRIL 09, 2025

(March 31, 2025) – Sanon Wangsrangboon, Deputy Governor of Bangkok, attended the 3/2025 meeting of the National Soft Power Development Committee at Vithes Samosorn, Ministry of Foreign Affairs, in Ratchathewi district.

Three Thai festivals selected for global recognition campaign

SATURDAY, MARCH 22, 2025

Trio of festivals chosen for their distinctive qualities, potential, and unique identity

Industry Ministry trains 1,300 chefs to boost economy, soft power

FRIDAY, MARCH 21, 2025

The Industry Ministry highlighted its success in training over 1,300 chefs, aiming to generate more than 1.5 billion baht in economic value and boost Thailand’s global soft power.

Thais urged to wear provincial ‘elephant pants’ for Songkran

WEDNESDAY, MARCH 19, 2025

PM Paetongtarn urges Thais to wear provincial elephant pants for Songkran, showcasing local soft power and promoting Thai culture on social media.

Nan Music Festival 2025 planned for March 29-30

SATURDAY, MARCH 15, 2025

Event aims to boost tourism and showcase Nan’s cultural and natural attractions

Ayutthaya province plays host to World Wai Khru Muay Thai ceremony

FRIDAY, MARCH 14, 2025

The Wai Khru Muay Thai event, which is being held this Sunday and Monday, is expected to generate more than 150 million baht

Thailand showcases sustainable tourism and soft power at ITB Berlin 2025

THURSDAY, MARCH 06, 2025

Celebrating 50 Years at ITB Berlin with an expanded pavilion focused on sustainability, cultural soft power, and innovation

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