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How to use cute characters to win over customers and boost business

September 18, 2024

The much-loved “Butterbear” mascot of Coffee Beans by Dao and the baby pygmy hippopotamus, “Moo Deng” (bouncy pig) are good examples of emotional strategies to access business opportunities.

From ‘The Tiger of the North’ to Hello Kitty

January 24, 2022

In the same way, people believe in the Marcos myth that the father’s reign was the “golden age” of the Philippines, they hold on to the notion that Marcos Jr. will bring back that fairy-tale kingdom.

Hello Kitty stamp blocks entry into Taiwan

MONDAY, MAY 20, 2019

A woman went online to advise fellow Thai nationals not to decorate their passports with pink Hello Kitty stamps because Taiwan will not let you in.

Sanrio’s big meow

FRIDAY, OCTOBER 12, 2018

Hello Kitty, Cinnamoroll and Pom Pom Purin take Bangkok by storm

Hello Kitty! It’s snowing in Singapore

MONDAY, MAY 29, 2017

If you’re heading to Singapore, keep an eye out for some familiar faces, because “Hello Kitty & Friends Visit Changi Airport” through June 26.

Bring on the stripes

FRIDAY, OCTOBER 09, 2015

Leading fashion design house Stretsis lends its roller derby savvy to Japanese icon Hello Kitty