This year’s Valentine’s Day has boosted Thai people’s shopping expenditure by 20% year on year, with shopping preferences differing from generations, Central Group’s consumer insight firm, The 1 Insight, said on Friday.

The Creative Economy Agency (CEA) has unveiled a comprehensive e-book titled “Trend 2025: Beyond Imagination," which offers a deep dive into the perspectives, dreams, and values of various generations, providing critical insight for marketers, business leaders, and the general public alike.