A section of singles and  LGBTQ+ are known for having high purchasing power. Single individuals having good incomes, also known as  SINKs (single income, no kids), often spend on personal enjoyment such as food and travel. Single women aged 30 and above, or PANKs (professional aunt, no kids), have stable careers and do not want children. 

Expenditures by single-person households, covering goods and services, average around 1.4 trillion baht per year.