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Beko bets on premium sales to meet 40% growth target in Thai market

March 23, 2023

Home appliance brand Beko is targeting 40% growth in Thailand this year and is doubling its marketing budget to raise brand awareness, said Arel Atakol, its regional director for Asia-Pacific, told a press conference on Thursday.

Thailand to be production hub as home appliance brand Beko targets world markets | Business Story EP.27

December 24, 2022

Thailand to be production hub as home appliance brand Beko targets world markets | Business Story EP.27

European brand Beko eyes bigger share of Thai home appliances market

WEDNESDAY, NOVEMBER 23, 2022

Beko, a leading European home appliance brand, is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year.

Beko (Thai) ups capacity, expands distribution network

TUESDAY, MARCH 27, 2018

Beko, a leader in the European home-appliance market, this year aims to push sales generated by its Thai subsidiary beyond the Bt1-billion mark and move towards the goal of becoming a top-three home-appliance brand in the Kingdom within two years, the company said in a press release on Tuesday.

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Beko bets on premium sales to meet 40% growth target in Thai market

Thailand to be production hub as home appliance brand Beko targets world markets | Business Story EP.27

European brand Beko eyes bigger share of Thai home appliances market

Beko (Thai) ups capacity, expands distribution network