Pattaya landlord to open luxury boutique hotel in December

Pongstorn Sangruchi, owner and managing director of the venture, said the project – the Monttra Pattaya – would feature 23 units on 4 rai (6,400 square metres) of land.

The scheduled opening date is December 1, in the high season, and room rates will range from Bt8,000 to Bt15,000 per night.

“This will be the first hotel project for the family business after renting out land and developing properties for many decades. It is an opportunity to enter the hotel business, and we are going for a luxury one,” he said.

Currently, most five-star hotels in Pattaya are either international brands or some of the big local chains, but the Monttra Pattaya is a new player set to capture people who prefer to stay at a property offering privacy and exclusive services, he explained. 

The development is located right next to the Royal Varuna Yacht Club on Phra Tumnak Hill.

The major investment cost is the land, at Bt240 million, with construction work costing Bt60 million.

As it is the business’s first hotel project, the developer has joined hands with a Singapore-based hospitality firm, Miners Hospitality, which is responsible for the design, management, sales and marketing, as well as branding.

Mendes O Cavin, founder of Miners Hospitality and managing partner of the project, said his company had recruited and was training staff before the hotel’s opening in three months’ time.

The company is also working on different aspects of sales and marketing for the boutique hotel’s target markets, he said.

For the local segment, it will market through social media and online channels, while a special marketing team is set to focus on overseas markets and wholesale business.

“Aside from the main local market, we are aiming at upper-tier European, Indian and Chinese customers speaking English, including those from Hong Kong, Taiwan, China and Singapore,” said Cavin.

He added that the future of Pattaya over the next five years was a bright one, even if at the moment it did not appear that way.

He believes the Thai tourism industry will bounce back from recent setbacks and that Pattaya will become one of Thailand’s most-visited destinations, along with Phuket and Chiang Mai.

For its first project in the Kingdom, Miners Hospitality |has come up with a contemporary concept of design and lifestyle, with the architecture blending| in with the beautiful, tall-treed canopy environment and the property offering a smoothly blended touch of modern interior and the attributes of Thai culture, said the managing partner.

The word “monttra” means “magic”, which best describes the unique and innovative products and services offered at the property, he added.

Pongstorn said his family was already planning more developments on a 120-rai plot next to the project over the next three years.

In its initial blueprint, another hotel consisting of 150 rooms is included. This second property |will be positioned as a five-star hotel.

Meanwhile, Miners Hospitality is undergoing two more projects in Pattaya, and its first in Bangkok.