Bosch joins the Thai-European Business Association Seminar & Panel Discussion at the Bangkok Motor Expo 2024 

Bangkok, Thailand – Dubbed as “Southeast Asia’s EV Pioneer”, Thailand’s EV market has experienced significant progress over the years, growing six percent in the first 10 months of 2024, amid a global slowdown of electric vehicle adoption. 

An engaging panel discussion featuring, from left to right: Krzysztof Tokarz, Senior Expert at ABeam Consulting Thailand; Martin Brengartner, CFO and Vice President of Mercedes-Benz Thailand; Wirat Tatsaringkansakul, Deputy Secretary General of the Thailand Board of Investment (BOI); Joseph Jackson Ngo Hong, Managing Director of Bosch Thailand and Laos; Gael Boussiere, Managing Director of Umicore Thailand; and Stefan Heuer, Vice President Mobility Asia Pacific at TÜV Rheinland Mobility.

In a panel discussion hosted by the Thai-European Business Association (TEBA) at the recent Bangkok Motor Expo, Bosch emphasized its commitment to the industry through long-term investments in technology as Thailand accelerates its journey towards future mobility. The panel, joined by Thailand’s Board of Investment, Mercedes-Benz, and Umicore, further emphasized the need for adaptability and flexibility in order to respond to changing market conditions, technological advancements, and consumer preferences. “The transformation of Thailand’s automotive industry requires agility as the dynamic EV market continues to evolve. Bosch is optimistic about the government’s support to bolster the industry,” said Joseph Hong, managing director of Bosch Thailand and Laos.

Joseph Jackson Ngo Hong, managing director of Bosch Thailand and Laos, shares his insights on the challenges and opportunities of future mobility in Thailand during a TEBA-hosted panel.

As an active member of TEBA, Bosch Thailand proudly contributed to the development of the Future Mobility white paper, addressing key challenges and identifying opportunities to drive innovation and sustainability in the mobility sector.

The White Paper "Future of Mobility in Thailand 2024/2025", presented by TEBA.

As Bosch continues to innovate in the mobility space, it remains committed to fostering a robust and sustainable future for the automotive sector in Thailand. “The shift to electrification requires closer collaboration and partnership among all stakeholders, including manufacturers and policymakers, to ensure the necessary infrastructure, policy frameworks, and skills are in place,” Hong added.