AIS Kicks Off Thailand’s Biggest E-Waste Drive for International E-Waste Day

The "Aunjai Goes Nationwide: E-Waste Hunt" campaign is part of the "Thais Say No to E-Waste" initiative, originally launched in 2019. AIS, along with its partners, has introduced various campaigns, such as the Green Phaholyothin Challenge, a competition for offices along Phaholyothin Road to collect e-waste.

Each year, new initiatives are launched to drive e-waste awareness and action. During the COVID-19 period, AIS partnered with Thailand Post to collect e-waste directly from households. Now, in 2024, Aunjai, the beloved mascot, is back on the move, leading a powerful, nationwide e-waste collection mission.

These initiatives are driven by an urgent call to action, highlighted by alarming statistics from the United Nations. In 2023, global e-waste reached 61.3 million tonnes—enough to fill 1.5 million 40-tonne trucks lined up around the Earth. This figure is projected to surge by 32%, reaching 82 million tonnes by 2030.  

Moreover, Thailand faces its own e-waste crisis, generating 439,500 tonnes annually, with less than 10% properly managed. Without proper disposal methods, Thailand risks facing an 'e-waste crisis' within the next 5-10 years.

• Aunjai Goes Nationwide: The E-Waste Hunt with Thailand Post---A Fun, Impactful Journey Towards a Sustainable Thailand!

With a mission to inspire Thailand’s green future, AIS’s beloved mascot, “Aunjai”, collaborate with the charismatic Thailand Postman, "P' Prai," in the nationwide “Aunjai Goes Nationwide: E-Waste Hunt” campaign. Together, they lead over 220 green partners in impactful on-ground activities across offices, universities, and public spaces, rallying communities to safely dispose of e-waste.

This vibrant, eco-driven campaign aims to spark a viral wave across social media, inspiring others to join. How do you think these powerful on-ground activities can go viral online and spread the green message even further?

• Aunjai Goes Nationwide , Going Viral!

This year, the "Aunjai Goes Nationwide: E-Waste Hunt" campaign takes its powerful message from the streets to social media, sparking nationwide attention and action.

AIS kicked off the campaign with an interactive mystery launch on October 11, drawing thousands of comments as the public eagerly tried to guess the identities of the two "E-Waste Busters" set to save the environment. Within hours, more than 200 organic comments poured in, adding excitement to this green mission.

Then, on October 14 at 2:00 PM, AIS and its 220 partners coordinated a massive social media push. Posts went live simultaneously across all platforms, with hashtags like #Aunjaigoesnationwide, #AISEWaste #EwasteHunt , #2024internationalewasteday #ewasteday quickly trending.

The campaign exploded online, amassing 20,000+ engagements in minutes. Influential environmental advocates like P'Kong Green Green, P'Yam Thapanee, P'Panda Lab Doctor, and E-Jan Media amplified the reach, taking the message viral and driving the collection of over 1 million pieces of e-waste for safe recycling.

The campaign captivated audiences further with creative digital content, including mysterious shadow GIFs featuring the iconic “E-Waste Busters,” which garnered over 3,400 plays. This blend of on-ground action and digital engagement has captured the public’s attention and driven substantial action, proving that the fight against e-waste can unite and inspire a nation.