Top execs call for uniform sustainability regulations within ASEAN

SATURDAY, OCTOBER 05, 2024

Two leading CEOs from Thailand and Malaysia have urged the ASEAN region to adopt a unified set of sustainability regulations to address the growing environmental challenges facing the region.

Tony Fernandes, CEO of AirAsia, and Panote Sirivadhanabhakdi, CEO of Frasers Property, joined forces on Friday (October 4) to discuss the critical role of sustainability in the hospitality and mobility sectors.

The panel discussion held at the Sustainability Expo in Bangkok focused on the challenges and opportunities presented by the growing emphasis on environmental responsibility.   

Fernandes and Panote explored the ways in which their respective industries could contribute to a more sustainable future. They discussed the importance of implementing eco-friendly practices, reducing carbon emissions, and investing in renewable energy sources.   

To drive long-term change, both CEOs emphasised the importance of collaboration among businesses, governments, and consumers.

Panote highlighted that sustainability is a shared responsibility in order to achieve the scope 3 goal of making every part of the supply chain and society sustainable and green for the environment and communities. 

Fernandes echoed the importance of collaboration among ASEAN countries to create a more sustainable future.

"We need to get our act together and have one policy. It's really hard for all of us to follow all these regulations. And we have multinational conflicts," he said.

(from left) Tony Fernandes and Panote Sirivadhanabhakdi

Fernandes expressed concern over the proliferation of varying sustainability regulations across ASEAN countries, which he argued could be confusing and burdensome for businesses.

He emphasised the need for a standardised approach that would allow companies to operate more efficiently while contributing to the region's sustainability goals.

The AirAsia CEO also highlighted the critical role of public education in promoting sustainability.

"We have a big job to educate our people. To the common man on the street, what does sustainability really mean and how does it affect his rice?" he said.

Top execs call for uniform sustainability regulations within ASEAN

Panote and Fernandes called for greater awareness of the environmental impacts of individual actions, such as excessive use of air-conditioning and unnecessary travel. He emphasised that everyone has a role to play in reducing carbon emissions and protecting the planet.

In addition to advocating for unified regulations and public education,They also discussed the challenges and opportunities facing the aviation and other industries in the face of climate change. 

They highlighted the need for innovative solutions and technological advancements to reduce the industry's carbon footprint while ensuring continued growth.