CP Foods Addresses Misinformation on black chin tilapia
Charoen Pokphand Foods Plc (CP Foods) has identified misleading images and messages about black chin tilapia circulating in public forums, causing misunderstandings and damaging the company's reputation. CP Foods urges the public not to believe or share this false information.
Kobboon Srichai, Head of Corporate Affairs at CP Foods, revealed that these false claims have been widely shared, resulting in significant damage to the company.
One image falsely claims to depict the condition of Yisan Farm's earthen fish pond used for breeding black chin tilapia from 2011 to 2014. It incorrectly states that the farm continuously raised the fish from 2010 to 2017. In reality, this is not Yisan Farm, and after the project was halted in January 2011 with the destruction of all fish fry, the company ceased all activities related to this fish. The claim of continuous raising until 2017 is completely fabricated.
Another image falsely claims to show the selection of black chin tilapia eggs for breeding at Yisan Farm. In fact, the location depicted is not Yisan Farm, and the activities shown do not align with the company's practices.
An aerial photo inaccurately shows the farm's layout, misidentifying areas within the farm. The red-framed area claimed to be a fish pond, is actually a shrimp pond. The yellow-framed area, labelled as fish breeding and nursery ponds, is, in fact, used for improving the breeding of Nile tilapia, red tilapia, and sea fish.
CP Foods is actively working on five cooperative projects to support problem-solving, including collaboration with the Department of Fisheries to catch fish and release sea bass fry, where a significant decrease in fish populations has been noted in some areas. Recently, CP Foods joined activity with the Samut Songkhram Provincial Fisheries Office and has been approached by several leading universities to collaborate on research for food product development and long-term fish population control.
Kobboon emphasized that CP Foods is committed to cooperating with relevant agencies to establish the truth based on factual evidence. The company will also protect its reputation against the use of false information and images intended to mislead the public. Those spreading or using such information to express opinions on public platforms or in the media will be held accountable for the resulting damage. Legal action is being considered.
