Alerted to the accident, Lam Phak Shee station police rushed to the scene with fire trucks.
They found the bronze Vigo severely damaged in front in the collision with the bronze-grey Mazda, which was engulfed in flames.
After putting out the fire, officials found the charred body of the driver in his seat. He was later identified as Issara Bangyai, 47. Forensic staff ruled the cause of death as burning. Two people in the pickup truck, one male and one female, suffered injuries and were rushed to a nearby hospital.
Witnesses reportedly told police that they saw the Mazda driving in circles in front of a car showroom and speculated that the driver might have been testing the car, before the pickup truck jumped a traffic island from the opposite side of the road and smashed into the car, causing it to catch fire.
Police are reviewing CCTV footage from the showroom and nearby traffic lights to determine the cause of the accident.