Lazada’s 12.12 grand year-end sale broke all records in just the first hour, earning three times more orders and with headphones the best-selling for the first time,
Other noteworthy statistics during the first hour of the campaign included:
Categories with the highest sales records
1. Home appliances
2. General merchandise
3. Mobile
Categories with the highest orders
1. Health & beauty
2. Fashion
3. General merchandise
Top 3 products with the highest sales on Lazada
1. Apple AirPods (2019 edition)
2. Apple iPhone 7 Plus (32 GB)
3. Sennheiser Momentum True Wireless headphones