The lightest ever Ultraboost – experience epic energy and lightness in every stride with the new adidas Ultraboost Light

TUESDAY, FEBRUARY 28, 2023
The lightest ever Ultraboost – experience epic energy and lightness in every stride with the new adidas Ultraboost Light

Bangkok, February 23, 2023 – Today marks a historic moment as adidas unveils the latest member of its most iconic running shoe franchise - the Ultraboost Light. A testament to adidas’ constant strive to take its innovation to the next level to design the perfect shoe for the different type of runners and in response to consumer feedback, the new Ultraboost Light has a ground-breaking new material at its core – the Light BOOST.

Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST material, resulting in a performance running shoe designed to offer epic energy, ultimate cushioning, unrivalled comfort, and responsiveness.

The lightest ever Ultraboost – experience epic energy and lightness in every stride with the new adidas Ultraboost Light

Simon Lockett, Footwear Product Marketing Category Director, at adidas said: “At adidas, we know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the adidas running community. Now, thanks to our ground-breaking material innovation – Light BOOST – runners retain the existing benefits of running in an Ultraboost, but with the bonus of a lighter silhouette.”

The lightest ever Ultraboost – experience epic energy and lightness in every stride with the new adidas Ultraboost Light

Taking runners’ experiences to the next level, the all-new Ultraboost Light also boasts:

  • A redesigned LEP: the Linear Energy Push found on the sole of the shoe has been reworked to optimize responsiveness and work in harmony with the new Light BOOST material. 
  • PRIMEKNIT+ upper: Built for ultimate breathability and comfort, the shoe features a lightweight upper, providing an adapted fit.
  • Continental™ natural performance rubber: Provides optimum traction for a confident run in any weather condition.  
  • A 10% lower carbon footprint: The new Ultraboost Light benefits from a lower carbon footprint compared to previous versions.

The lightest ever Ultraboost – experience epic energy and lightness in every stride with the new adidas Ultraboost Light

The new Ultraboost Light will launch in a white colorway, featuring solar red and core black detailing, priced at 7,000 THB – and is available to purchase from in-store and online with Early Access for members of the adiClub member from February 23, 2023 by 4 pm. at adidas Brand Center, adidas Sports Performance, adidas Application, adidas Online Store, www.adidas.co.th, LINE Shopping: @adidasthailand and from March 3, 2023 at Ari Running, Supersports, JD Sport and other participating stores.

Ultraboost Light ‘10th-anniversary edition’ Ultraboost Light ‘10th-anniversary edition’

To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colorway. The 10th-anniversary edition comes in a primarily black colorway, with black and yellow detailing – the same design found on Energy Boost, the first-ever adidas silhouette with BOOST technology.

The lightest ever Ultraboost – experience epic energy and lightness in every stride with the new adidas Ultraboost Light

Follow the conversation on Facebook www.facebook.com/adidasTH and Instagram @adidasthailand and @adidasrunning or Hashtag #ULTRABOOST #Impossibleisnothing #adidasrunning and #adidasThailand

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