Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST material, resulting in a performance running shoe designed to offer epic energy, ultimate cushioning, unrivalled comfort, and responsiveness.
Simon Lockett, Footwear Product Marketing Category Director, at adidas said: “At adidas, we know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the adidas running community. Now, thanks to our ground-breaking material innovation – Light BOOST – runners retain the existing benefits of running in an Ultraboost, but with the bonus of a lighter silhouette.”
Taking runners’ experiences to the next level, the all-new Ultraboost Light also boasts:
The new Ultraboost Light will launch in a white colorway, featuring solar red and core black detailing, priced at 7,000 THB – and is available to purchase from in-store and online with Early Access for members of the adiClub member from February 23, 2023 by 4 pm. at adidas Brand Center, adidas Sports Performance, adidas Application, adidas Online Store, www.adidas.co.th, LINE Shopping: @adidasthailand and from March 3, 2023 at Ari Running, Supersports, JD Sport and other participating stores.
Ultraboost Light ‘10th-anniversary edition’
To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colorway. The 10th-anniversary edition comes in a primarily black colorway, with black and yellow detailing – the same design found on Energy Boost, the first-ever adidas silhouette with BOOST technology.
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