The trend began with TikTok users spreading the phrase "I told Lakshmi about...".
At first, it was unclear what netizens were praying for, as the Hindu deity is usually invoked by those seeking prosperity, power, beauty and fertility.
However, the prayers soon turned to love, with Thais using the phrase "I told Lakshmi about you" to find a partner.
Along with the prayer, netizens are now posting photos of celebrity heartthrobs as a reference, as well as preferred characteristics such as height and looks.
The trend has seen visitors flock to Lakshmi shrines across Bangkok, including at:
Want to see if Lakshmi will answer your prayers for love? The following guide may help:
But don’t worry if your prayers to Lakshmi go unanswered.
When it comes to love, Hindus are far more likely to pray to two other gods, Shiva and/or Krishna, as sacred matchmakers.