From this spring, Uniqlo will introduce its latest denim collection worldwide, combining the season’s newest silhouettes with everyday stress-free comfort and modern styling. The jeans have been updated as part of a continual process utilising the best materials, precise fits and superb processing.
The new campaign comprises TV commercials, instore posters, websites, and other creative elements, and will tell a visual story of Federer enjoying life at home. He will wear Uniqlo’s EZY jeans in the campaign, his personal favourite from the brand’s jeans collection.
“My time off is crucial. I love getting away from it all with friends and family, going outside of the tennis box. I like my art visits, listening to music, having dinner with family and friends, everything that is relaxing. And of course, running around with the kids is always a big thrill for me. Clothes must feel comfortable, and denim is a material I like a lot. I have worn jeans since I was a kid, and they continue to be one of my favourite items of clothing. When I select what I wear on a particular day, I put a lot of value on comfort because it’s important for me to feel relaxed. Uniqlo jeans are really comfortable, even made of stretch fabric, and I can wear them every day. They also go well with many different outfits,” he says.
Federer, who is reportedly earning US$300 million for a 10year contract, has been wearing Uniqlo game wear in competition since July.
For more about jeans collection, visit https://s.uniqlo.com/m_ezyjeans_fb0210