Say hello to the new Miu

MONDAY, DECEMBER 11, 2017
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Say hello to the new Miu

Tomorrow (December 12) is the last day for fans of Miu Miu bags to see the pop-up “Miulady” installation at Siam Paragon.

 It’s a giant stack of handbags with short films screening inside.
The much-loved Miu Miu bag introduced for spring-summer 2015 has been revamped for this autumn and winter and renamed the Miulady. 

Say hello to the new Miu
Crafted in fine madras leather and soft calfskin, the bag comes in a playfully iconoclastic palette of pop-art shades. Its flap closure is decorated with an oversized brass belt buckle – part Baroque, part Western styling – and hand-embellished with gemstones in equally vibrant hues. 
The Miulady is nothing if not eclectic, embodying the independent spirit of an audacious young lady, only too happy to wear apparently jarring colour and texture juxtapositions, not to mention her jewellery on her purse. 
She is wild at heart, a free spirit who revels in the luxury of not caring, joyfully mixing vintage finds with more contemporary pieces found in all four corners of the globe.
Now, as always, as much attention is paid to style as to function, to history as to modernity. The respect for traditional craftsmanship and locating of precious materials, both of which are integral to Miu Miu, are in evidence, as so too is an uplifting sense of unbridled femininity that is equally fundamental to the brand.
 

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