ELCA MARKS 20 BEAUTIFUL YEARS

Celebrating its 20th anniversary in the beauty business, cosmetics distributor Elca (Thailand) hosted a party recently to reaffirm its contention that “Every women can be beautiful” – and stay beautiful.
Managing director Ampornpim Vajrabhaya expressed gratitude to the business partners and customers gathered at the Centara Grand Hotel Convention Centre.
“In 1991,” she said, “the company began with three world-respected Estee Lauder Inc brands – Estee Lauder, Clinique and Aramis. Today there are 15: Bobbi Brown, MAC, Origins, La Mer, Jo Malone, GoodSkin Labs, Lab Series Skincare for Men, Tommy Hilfiger, DKNY, Sean John, Coach and Ermenegildo Zegna.
“Through the great effort, distinctive vision and, most importantly, the business philosophy of Mrs Lauder, the company has been able to always bring the best to everyone we touch, in every place at any time, while moving forward into our 21st year in a sustainable way.”
Guests at the event watched a video on the firm’s history and how it actively pursues social responsibility. Among the projects Elca has undertaken are breast-cancer awareness, the MAC Aids Fund, La Mer Supports Oceana Organisation, Clinique Happy Day and Origins Earth Month.
The celebration ended with a mini-concert by Nantida Kaewbuasai and Pongsak “Aof” Ratanapong.