E top-up service to spread nationwide

Andy Whelan, chief marketing officer, said the firm wanted to become the  foremost provider of electronic top-up service and payment solutions in the country.
The pioneering system of  Red Dot represents the first step by a large retailer in Myanmar to diversify from the old, cumbersome scratch-cards. The new service was initially launched at all branches of Orange Supermarket in Yangon on January 22, allowing users of Ooredoo, Telenor, MPT and MEC  devices to top up on mobile phone credit,  using a pin number printed on a receipt given at checkout points .
"It is very easy. You can just select your top-up card from a E-top up stand or point of sales and bring it to the check-out counter.  It will be scanned and you will be given two receipts - one for the price and the other top-up instructions  with a pin code. Then, you can just in type in the pin code to top up," Whelan explained.
Currently, the E-top up system supports Ks 5,000 and Ks 10,000 top-up denominations for all kinds of SIM cards in Myanmar, such as MPT, Telenor, Ooredoo, and MEC. Besides, Ks 16,000 and Ks 36,000 denominations for RedLink Internet are also available under  E-top up system. Lower denominations (Ks 1,000 and Ks 3,000 top ups) by MPT, Telenor, and Ooredoo will also available soon.
"We are thrilled to partner with Orange in  driving retailers’ adoption of electronic top-up in Myanmar. We have invited retailers of all sizes to join us as we work to revolutionise the top-up process in Myanmar," said Whelan.
To him, Red Dot Network has not only developed the technology but also oversaw store installations of the new service and provided trainings to Orange Supermarket staff.
Pyae Phyo Latt, merchandising director of Orange Supermarket, said that as the first retailer to offer the service, it is  delighted to be able to offer its customers the new top-up experience before it is available at other retail chains in the country.