‘Hia Hor’ goes all out with new Ch 8 content for final months of the year

Surachai said on Tuesday that the TV industry would see tougher competition from now on, as the high season approached and businesses spent more to encourage consumer spending. 
TV channels must therefore adjust their content in order to increase ratings and expand their viewership base into 2019, in which more advertising spending is expected, he added. 
Recently, the Media Agency Association of Thailand reported that this year’s media spending had grown by 4 per cent, with TV the biggest media in terms of advertising budget, and that this would continue into next year.
Channel 8 is ready for the season of happiness this year with new content via its omni-channel, four-screen strategy, RS’s CEO said. 
The channel is confident that it will be able to increase its ratings and boost advertising for 2019 as planned. 
Channel 8 has prepared new content such as news, dramas, series, boxing programmes and variety shows in order to win more audience. 
A new team is being introduced in “Khor Pratu Du Khao Chong 8”, which will be screened from February four times a week, visiting fans countrywide to strengthen its news content and attain higher ratings. 
The concept of the one-minute program is sending a team to knock on your door to see if you are watching Channel 8, and to give away prizes if you are.
A new TV drama, “Sin Lai Hong”, will be aired during evening prime time five days a week, starting next Tuesday.
It features prominent actors such as Baitoey RSiam, Nike Nitidon Pomsuwan, Krit Amornchailerk, Wanchana Sawatdee, Nussaba Punnakan and Pakkaramai Potranan.
New Indian series are being added to morning prime time on weekends, starting with “Peshwa Bajirao”, a multi-million-baht series that has already broken many records in India. “Vighnaharta Ganesha” and “Isspyaar Ko Kya Namm Doon”, a popular romantic drama, will follow.
For sports fans, major Ultimate Fighting Championship bouts will also be broadcast throughout December. 
Meanwhile, two new variety shows are added for Saturdays to target everyone in the family.
“Khrua Lan Thung” is a cooking show featuring famous products of each community, led by Chaiya Mitchai as the host, while “Ung Thung Siao” features strange-but-true stories. 
At present, Channel 8 is the only TV channel which offers more than 10 hours of news content a day, the highest among variety digital channels.