The hospital announced in a press statement that it has been three consecutive years that it joined the campaign.
The hospital pointed out that the number of colon cancer cases is growing with 11,496 new cases diagnosed every year resulting in 6,845 fatalities per year.
Samitivej attributed the worsening situation to a lack of knowledge of prevention and treatment methods. The month of March is recognised worldwide as Colon Cancer Awareness Month (symbolized by a blue ribbon).
The hospital said the campaign is aimaed at guarding and protecting against cancer, and to help people understand that colon cancer is preventable, treatable and beatable with a simple colonoscopy screening test.
Samitivej marks its position as a leading hospital in the care of patients with gastrointestinal diseases.
In 2014, Samitivej joined with Sano Hospital, a world leader in the GI tract care and the classification of epithelial tissue using endoscopy.
The collaboration between the two hospitals has brought about an exchange of medical knowledge, innovations and state-of-the-art techniques for the treatment of patients with gastrointestinal diseases, achieving the goal of improved quality of life for all our patients.
As a result of this medical partnership, the adenoma detection rate at Samitivej Hospital is at 36.4 per cent compared to 25 per cent for the industry average.