Snowy dreams with prince charming

OISHI GREEN TEA is not just refreshing to drink it also brings out the adventure in our souls with a chance to win a trip to Hokkaido, the northernmost of Japan’s main islands, in the company of 12 young actors from TV’s “U-Prince Series”.
“The market for our green tea is stable despite the country’s economic deceleration and the decreasing purchasing power of consumers. But we also have plenty of room to grow, both in terms of market share and brand image,” says Jesdakorn Ghosh, senior vice president of Oishi Group’s beverage business.
“We believe this new campaign will increase our sales volume. We want Oishi’s customers to enjoy the snow in Hokkaido and take part in the Sapporo Snow Festival 2017. The lucky winners will have the chance to ride snowmobiles and ski, as well as attend an exclusive party with 12 hot actors from the ‘U-Prince Series’.”
The “Oishi Trip Sud O Go Japan” campaign has as its theme “Fin Hima Krajai Kap 12 Chao Chai Nai Fun” meaning “enjoy snow with 12 prince charmings.”
The actors in the 12-part series, which was based on the love stories of 12 hot ambassadors of IUCA University, are Puttichai “Put” Kasetsin (“Handsome Cowboy”); Chutavudh “March” Pattarakampol (“Ambitious Boss”); Vorakorn “Kang” Sirisorn (“Gentle Vet”); Jirakit “Mek” Thawornwong (“Foxy Pilot”); Nawat “White” Phumphothi (“Playful Comm-Arts”); Chonlathorn “Captain” Kongyingyong (“Extroverted Humanist”); Isariya “Hunz” Patharamanop (“Absolute Economist”); Nontanan “Kacha” Anchuleepradit (“Lovely Geologist”); Chatchawit “Victor” Techarukpong (“Badass Baker”); Kunchanuj “Kun” Kengkarnka (“Crazy Artist”); Thanat “Lee” Lowkhunsombat (“Badly Politics”); and Vachiravit “August” Paisarnkulwong (“Single Lawyer”).

“The trip will be great fun. Fans will get to sit beside one of us on the plane, and get a hug to warm them up if they feel cold. We aren’t afraid of being lost in Japan because Kang Vorakorn can speak Japanese,” Puttichai says.
Oishi has invested Bt150 million in targeting a group of young people through traditional and digital media and digital channels through which fans can vote for their favourite prince.
The company is also holding a road show with the 12 actors taking it in turns to appear inside a winter snow globe. Puttichai will take the globe first.
To win the chance of joining the 12 princes on this Japan trip, just drink any Oishi product and press *494* or *787* along with the code beneath its screw cap ending with #. You can also play through the Oishi Mobile App, which can be downloaded from the App Store and Play Store.

DRINK TO WIN
- The campaign runs through December 15.
- Find out more at www.OishiDrink.com and Facebook.com/OishiDrinkStation