Reviews, podcasts, virtual reality among 2023 content marketing trends

“Business operators can become social-media celebrities every day,” TPSO said on Sunday.

The seven trends in content marketing for 2023 are:

• Consumers’ experience: Reviews, testimonials and social-media messages influence consumers more than brands

• Streamed, live and recorded content: Anything that allows consumers to participate directly will continue trending for a long while

• Micro-influencers: Social media users with a small following will be able to engage with consumers more than influencers who have a lot of followers

• Virtual reality: This will play a key role in brand promotion as it will help improve consumers’ decision on purchasing products and services

• Podcasts: This will keep trending next year as it can engage with a large audience. This trend is also being promoted by Spotify and YouTube

• Shoppable posts: This feature introduced by Instagram and Snapchat to engage consumers via social-media messages will become a trend next year as brands seek ways to boost sales and engage with a larger audience

• Interactive content: An effective way to engage customers as it can cover questionnaires, surveys and games. Most marketers say their interactive content helped keep their brand different.

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