Industry Ministry to use AI to detect substandard goods on online platforms

WEDNESDAY, DECEMBER 25, 2024

The Industry Ministry is confident that its newly-developed artificial intelligence (AI) system will enable it to detect approximately 100,000 substandard items on online platforms.

Pongpol Yodmuangcharoen, secretary to Industry Minister Akanat Promphan, stated on Wednesday that this estimate was discussed during a meeting of the ministry’s Committee on Technology and Innovations for Industrial Reform on December 20.

During its second meeting on December 20, the committee was informed of a study showing that the ministry's AI system could monitor and detect substandard consumer goods sold via online platforms at a rate of 100,000 items per day, compared to the 1,600 items currently detected by human officials.

Pongpol explained that Akanat had established the committee to tackle the issue of substandard goods after an influx of cheap, poor-quality products, mostly from China, entered the Thai market.

Industry Ministry to use AI to detect substandard goods on online platforms

The AI system will prioritize goods related to consumer safety, such as power extension sockets and crash helmets.

The committee has resolved to use AI to detect certain keywords and product images, comparing them with product prototypes and the ministry’s database of licensed distributors and ISO-certified products.

Meanwhile, ministry staff will focus on verifying information and preparing documentation for legal action against sellers of substandard goods, Pongpol added.