Japanese alliance expected to boost Pañpuri’s global presence
The partnership between Thailand’s fragrance and wellness brand Pañpuri and Japan’s Kosé Group aims to promote the Thai brand globally, Vorravit Siripark, the founder and CEO of Pañpuri, said on Wednesday.
His remark follows news that Thai luxury fragrance brand Pañpuri has been acquired by the renowned Japanese cosmetics conglomerate Kosé Group and is now positioned to expand its reach in the global luxury market.
Vorravit told Krungthep Turakij that the partnership with Kosé Group marked an important milestone for Pañpuri to promote holistic, sustainable and high-quality healthcare globally.
He expects the partnership will allow Pañpuri to enhance its research and development potential thanks to Kosé Group’s excellence in technology and innovation, while enabling the Thai brand to expand its market regionally and internationally.
The Kosé Group’s commitment to offer products and experiences to meet consumers in every aspect of healthcare meets Pañpuri’s mission to offer sustainable beauty and healthcare experience for customers, he said.
We want to promote the Pañpuri as a leading brand in healthcare and beauty, which inspires consumers worldwide on the balance and value sin their life, he added.
Vorravit vowed to continue managing Pañpuri and maintain his shareholding in the company to retain the brand’s identity as a Thai fragrance and wellness brand.
“The collaboration with Kosé Group was not only for business growth, but also to promote the Thai brand on the global stage while maintaining its own values,” he said.
