L'Oreal moves towards the beauty of the future and holds full research on environmental science principles

Research and innovation work is one of the key tools to help meet long-term sustainability developments. Furthermore, Green Sciences is one of the philosophies that has been applied in research and product design processes in all industries to reduce the use or synthesis of substances that cause environmental impacts.

L'Oreal Group as the world's number one beauty company has given importance to research. There are many innovations developed continuously to revolutionize the industry and be a leader in Beauty Tech.

The L'Oréal Group has applied the Green Sciences philosophy to its full range of product formulation research to be part of the 2030 Sustainability Goals under the “L’ORÉAL FOR THE FUTURE” commitment to elevate and accelerate the transformation of operations with global safety limits in mind, to jointly solve social and environmental problems.

Today, the L'Oréal Group has a team of more than 4,000 researchers based at seven research centers in France, the United States, Brazil, South Africa, India, China, and Japan, who are ready to help push the boundaries of science to create beauty which drives the world. Based on Green Sciences, in addition to being environmentally friendly, it will also enable the development of highly effective product formulations.

L'Oréal Group has two goals for revolutionizing the entire beauty industry:
• Create safe beauty and respect all biodiversity and ecosystems in every process from raw material acquisition to packaging.
• Explore the wider scope of science based on nature to develop new formulas or products for maximum efficiency.

In agreement with this goal, the L'Oréal Group focuses on four research principles:
• Plant Science 2.0 (Agronomy 2.0). Using technology to plant trees sustainably, in order to protect biodiversity and ensure yields without reducing the world's resources.
• Fermentation and biotechnology. (Fermentation and Biotechnology) Using living things such as plants or bacteria to act, for example, the use of marine plankton for the extract in Biotherm's ELIXIR LIVE PLANCTON for skin rejuvenation.
• Green Extraction, which helps to extract the most active ingredients directly from plants.
• Environmentally friendly chemistry (Green Chemistry). Using energy which is friendly to the environment together with non-petrochemical solvents in the product manufacturing process.

One of the active ingredients (Active Ingredient) developed by L'Oréal's research and innovation team is Pro-Xylene, a rejuvenating substance that stimulates the synthesis of glucosamine. Further away from nature Helps reduce wrinkles of age and helps the skin to be stronger. The research team has spent more than 20 years improving and developing this ingredient until Pro-Xylene has been patented as a key anti-aging ingredient and is more in line with Green Sciences principles. The production process is made from naturally occurring beechwood and birch trees.

In addition, in line with the L'ORÉAL FOR THE FUTURE program, the L'Oréal Group aims to develop a more eco-friendly formulation for every product, especially the aquatic ecosystem. This includes aiming for at least 95% of the ingredients in the product to come from plants or from abundant minerals that can be substituted. By the first year of the program in 2021, L'Oréal Group has achieved its goal of 60% renewable plant-based or mineral-derived ingredients.

According to L'Oréal Group data, in 2021 the company will spend more than €1 billion on research projects. Whether it's about 360 innovative projects, the launch of more than 6,900 formulas in the market and a total of 510 patent filings, demonstrating its leadership in innovation, as well as its commitment to bringing beauty to consumers with a responsibility to nature, while extending the potential of nature at the same time.