Thailand Mobile Expo expected to generate more than 2 billion baht

FRIDAY, OCTOBER 25, 2024

The Thailand Mobile Expo 2024 has witnessed a surge in smartphone sales, thanks in part to the government's digital wallet scheme. The initiative, which provides eligible citizens with a one-time cash payment of 10,000 baht, has empowered the grassroots market to upgrade their devices.

Opas Cherdpunt, CEO of M-Vision, the expo’s organiser, noted that the scheme has significantly boosted smartphone sales, particularly among lower-income segments. 

“People have been wanting to replace their phones for a long time, but the cost has been prohibitive," he said. "With the digital wallet money, they can now afford to upgrade their devices.”

While the market leader remains the more expensive devices, there has been increased interest in mid-range and budget-friendly smartphones. The expo has seen a bustling atmosphere, both inside and outside the event, as consumers take advantage of the scheme.

Opas expressed optimism about the future of the smartphone market in Thailand, citing the upcoming release of new hardware and the potential for growth in the foldable phone segment. 

“If foldable phones become more affordable, we could see a significant increase in demand,” he said.

Thailand Mobile Expo expected to generate more than 2 billion baht

Smartphone trends and AI

He also shared his insights on the latest smartphone trends and the growing role of artificial intelligence (AI). He believes that roll-screen phones, which offer a larger display without increasing the overall size of the device, will become more popular in the coming years.
 

"While there have been challenges in the past, AI is now becoming more sophisticated and user-friendly, Opas noted, saying “ AI is making smartphones more intelligent and personalized.”
 

Thailand Mobile Expo expected to generate more than 2 billion baht

The digital wallet scheme has not only boosted smartphone sales but has also had a positive impact on the overall economy. According to Opas, the scheme has encouraged spending in other sectors, such as retail and services.

The Thailand Mobile Expo 2024 will continue until Sunday (October 27) and is expected to generate over 2 billion baht in revenue.

Thailand Mobile Expo expected to generate more than 2 billion baht