1112 Delivery app offers best price guarantee to combat food crisis
Minor Food’s 1112 Delivery app has launched a best-price guarantee to combat the cost-of-living crisis, forecasting a 30 per cent growth in sales.
The company expects the delivery market to grow further this year despite the return of restaurant dine-in services after Covid-19, Minor Food Group COO Thunyachate Ekvetchavit said on Monday.
Patt Pongwittayapipat, general manager of 1112 Delivery, said the app’s business was expected to grow 56 per cent this year and 50 per cent next year. The service currently has 2.5 million downloads across 75 provinces, he added.
The “Best Price Guarantee” campaign is designed to boost the app’s growth by appealing to customers burdened by rising living costs.
“We are the first and only delivery company in Thailand where customers can be confident of getting the best price when they order food,” Patt said.
“If the same food item is discovered cheaper on another platform, the customer will get a discount of up to 100 baht on their next 1112 Delivery,” he added.
1112 Delivery covers seven brands operated by Minor Food – The Pizza Company, Bon Chon, Sizzler, Burger King, Swensen’s, Dairy Queen and The Coffee Club – alongside partner brands such as S&P, Urban Pizza, BreadTalk, Song Fa, Sergeant Kitchen and Esan Zaap Zaap.
