Alibaba.com partners with DITP to boost Thai SMEs’ global reach
Alibaba.com, China’s top global B2B e-commerce platform, has announced a strategic partnership with the Department of International Trade Promotion (DITP) to support Thai small and medium-sized enterprises (SMEs) in accessing foreign markets.
This collaboration was unveiled on Friday along with the launch of Alibaba’s new Global Gold Supplier-Lite Package in Thailand.
The event, held at the New Economy Academy, signifies a key step in helping Thai SMEs’ digital transformation and global expansion.
Vutthisak Kanchanaporn, director of the office of digital commerce market at DITP, said this partnership will enhance Thai SMEs’ chances to grow internationally while strengthening their business operations.
“This initiative represents a significant step in supporting Thai SMEs’ digital transformation and expanding their reach in the global marketplace,” Vutthisak said.
Addressing concerns about potential competition with DITP’s Thaitrade.com, Warren Wang, Alibaba’s chief of business in Thailand, said the focus should be on the collaboration.
He explained that both platforms could create a more comprehensive support system for Thai SMEs, such as training programmes to equip them with skills for online exporting.
Recognising the challenges faced by Thai SMEs compared to regional competitors, Alibaba has introduced the Global Gold Supplier-Lite Package. This affordable membership programme aims to lower entry barriers for businesses with little or no export experience.
The package offers essential digital tools for global trade at a more affordable price, allowing businesses to explore international markets without a significant upfront investment.
Key features include:
- Simplified tasks and increased visibility: Members get beginner-friendly tasks to boost their online exposure.
- Streamlined star-rating system: Simplified rating system for easier buyer evaluation.
- Exclusive incentives and rewards: Systems connecting members with potential buyers.
- Automated responses: Automated replies for off-hours inquiries to prevent missed opportunities.
- Multi-lingual translation: Automated translation to overcome language barriers.
Wang noted that while Thai products, especially in food and beverage, beauty and home appliances sectors, are sought globally, many Thai SMEs have yet to fully capitalise on e-commerce opportunities compared to their regional counterparts such as those in Vietnam.
This initiative aligns with Thailand’s rapidly growing e-commerce sector, projected to exceed 7 trillion baht by the end of 2024, according to Statista. The growth is driven by high internet penetration, exceeding 88% and widespread smartphone usage in the country.
As part of the collaboration, Alibaba.com and DITP will define their roles in enhancing Thai SMEs’ capabilities, including providing training courses. This partnership represents a significant step forward in supporting Thai SMEs’ digital transformation and global market reach.
