Nation Broadcasting Corp announces fresh TV broadcasting formula, business strategy for 2021, introduces 8 new anchors
Nation Broadcasting Corporation Plc (NBC), the operator of Nation TV Channel 22, organised “Nation TV Open House” on Tuesday to announce its business strategy for 2021 and its new broadcasting schedule as well as introduce eight new news anchors.
“Next year will be Nation Group’s 50th anniversary. Nation TV will embark on its 21 years in the business with steady steps, thanks to a strong financial record and business revenue,” said Shine Bunnag, chairman of the executive committee at Nation Multimedia Group Plc, NBC’s parent company,
“The DNA of Nation TV means it will continue to run with a professional and socially responsible team of journalists, serving as a watchdog for society and protecting the three institutes of the nation, religion and the monarchy, as we always have,” he added.
NBC chief executive officer Adisak Limparungpatanakij said that next year Nation TV would continue to produce news and content of international standards to preserve its status as a “professional media institute” at the regional level.
“We will continue to be open to criticism and opinions of news consumers, focusing on delivering quality news and knowledge via every digital platform to every corner of society,” he said.
Adisak also revealed that in 2021, programmes on Nation TV would consist of both news and variety shows in order to expand its viewer base to cover all ages.
“News and informative programmes will be the main content of Nation TV at a minimum 14 hours a day,” he said. “Fifty per cent of news will focus on politics and public policies, while 40 per cent will cover economy, business, technology and foreign affairs, and the rest will be entertainment, art and culture,” he explained.
“Next year, Nation TV’s broadcasting schedule will be based on the 4-4-6 formula, with the first four hours of the day (6-10am) focusing on news variety shows. The next four hours will cover news updates nationwide and economic news. The last, 6-hour period (5pm until 11pm) will be ‘golden hour news’ that comprise news summaries and analyses by experienced news professionals,” he added.
Nation TV also introduced eight new anchors: Phiphu Phumkaewkla (Ta), Orakarn Jiwakiat (Kwang), Orarin Yamokkul (Orn), Chawan Chansub (Games), Krongboon Srisapphakit (Gift), Lalita Mangsungnern (Prince), Charnchai Pratheepwatthanawong (Dao) and Chip Jitniyom.
