New models back Epson revenue target

The company’s announcement coincides with the launch of five ink tank printers.
Yunyong Muneemongkoltorn, director-sales and marketing of Epson (Thailand), said that the firm in the first five months of this year gained revenue growth of around 5 per cent, with robotics categories showing the highest growth early this year. 
To drive its achieve business growth and achieve the revenue target, the firm has come out with the new Eco Tank printers, with the models L3110, L3150, M1100, M1120 and M2140.
The Eco Tank L-Series, including the L3110 and L3150 printers, comes with a set of colour ink bottles. 
They can print up to 4,500 black-and-white pages and up to 7,500 colour pages, and are backed by a two-year warranty.
The Eco Tank M-Series, including the M1100, M1120 and M2140 models, are mono-printers that can print up to 6,000 black-and-white pages. They have a four-year warranty or coverage for up to 50,000 printed pages.
Yunyong said that the launch of the Eco Tank series is a strategic move and is aimed at replacing laser printers over the next five to 10 years. 
The M-Series will directly compete against black-and-white laser printers. 
The Eco Tank L-Series comprise multi-function devices with four-colour printing and borderless printing of up to 4R size for photos and images. 
The firm expects that the new series will become flagship products that will drive its business growth by the end of this year.

Market share
Yunyong said the inkjet printer market in Thailand numbers some 1,331,784 units and will have a value of Bt4.5 billion. 
Ink tank printers account for 564,188 units or 42 per cent of the market, followed by ink cartridge |printers at 415 613 units for a 31 per cent share, |and laser printers with 351,983 units for a 26 per cent share. 
The firm by the end of this year expects to distribute around 3,000 ink tank printers to the market. It is mainly targeting the small and medium enterprises market (SMEs) and has plans to continuing launching products.