At A Glance

The Mall, The Emporium, EmQuartier and Paragon Department Store has invested Bt150 million on its Made in Summer campaign at the three branded shopping complexes from March 1-18.
Chamnarn Maytaprechakul, executive vice president, The Mall Group, said: “The retail market this summer is expected to be much livelier than last year’s. With new product launches, marketing spend on those items are higher, especially items related to summer such as beverages, air conditioning, cosmetics and swimwear. This summer’s marketing spend should be no less than Bt20 billion.
“For The Mall Group shopping complexes alone, the marketing spend on Made in Summer campaign is Bt150 million. The campaign offers many discounts and activities.
“The summer activities differ from that of previous years because activities are aligned with each shopping complex’s character. The experiential marketing approach helps boost spending by way of traffic. Different areas in the shopping complexes are transformed into summer paradise zones with activities for customer to become involved in special co-summer moments.” 

Synda eyes 15% lift in sales

Synda (Thailand) Company Limited, a mattress, bedding products and home linen manufacturer and distributor under Synda, expects sales growth of 15 per cent to Bt650 million by the end of the year. The company plans to launch two products to tap the super-premium market comprising Synda Hygienatic, Thailand’s first mattress that is 100-per cent anti-dust mite and washable; and Herva, the first C-curve cooling gel mattress which can adjust the sleeper’s body temperature.
Suphat Pantisoontorn, chief executive officer, Synda (Thailand) Company Limited, said:
“The company has extensive experiences of over 22 years in creating and developing innovative mattress with excellent quality to help raise the quality of consumer’s sleep and life as one-third of people’s life is spent sleeping. ‘The best mattress is a mattress that gives a good night’s sleep. 
“According to Synda’s research, consumers pay much attention on health and body than ever. Amid the changing of urban lifestyle with a hustle and bustle and a lot more of activities, they tend to sleep very late, yet wake up earlier in the morning which has an impact on quality of sleep. Consumers are looking for products that meet their requirements and selecting the best to fulfil quality of life.”

Grab drivers treated to Singapore trip

Grab Thailand took 20 GrabTaxi driver-partners and their family members to Singapore from March 2-4 to reward the winners from the GrabTaxi Smiles campaign.
The company said the move strengthened relationships among Grab driver-partners members. 
“As part of the trip, they also visited Grab’s Singapore new office building at Marina Bay where Grab CEO and co-founder Anthony Tan, welcomed them,” the company said.
“The Singapore reward trip is part of the GrabTaxi Smiles campaign, which offers numerous benefits and incentives to improve the livelihoods of taxi driver- partners and encourage them to continuously provide quality service to passengers.

Thai Vietjet puts on all-female crew

Thai Vietjet celebrated International Women’s day on March 8 with a flight operated by an all-female crew - including pilot, first officer and four stewardesses - from Bangkok (Suvarnabhumi) to Phuket. 
“After taking off, passengers were surprised by mid-air fashion show by female models in Thai and Vietnamese traditional dresses to highlight tight relation between Thailand and Vietnam, together with women’s role as the representative of the nations,” the airline said.
“Female passengers on-board this flight were treated with special high quality skin care gifts from Elynn Paris, and lucky draw activity to win hotel voucher in Phuket. The activity aims to celebrate the social, economic, cultural and political achievement of women.
“Not only an interesting Vietjet’s famous on-board activity, the first 1,000 female passengers buying airfares on the website on March 9 also received the promo code for ticket discounts.”