AXA named top global brand for ninth year
AXA Insurance has rated highly in Best Global Brands’ rankings, with the company being named the 42nd best global brand, up four spots from last year, and the No 1 insurance brand for the ninth consecutive year.
It was also deemed the third best brand across all financial services, with a brand value of more than US$11 billion. The rankings were announced yesterday.
Martin Rueegg, chief executive officer of AXA Insurance Plc, Thailand, said “We are proud to remain the world’s No 1 insurance brand for the ninth year running. This success reflects the strong and consistent foundation of AXA.
“As for AXA Thailand, we will continue to push for the best-in-class customer experience. Driven by our vision to change from being payers to partners, we will provide more than claim reimbursements and help empower our customers to live better lives.
“Moreover, we are transforming the way that we communicate with our customers. Our new corporate identity will make us more modern and approachable, be fitting the company that holds the world’s number one brand.”
Amelie Oudea-Castera, marketing and digital officer of the Group AXA, said: “We are very proud to be the leading insurance brand for the ninth year in a row. I would like to thank our 107 million customers for their continued trust. I would also like to thank our employees and our distributors who contribute passionately day-in, day-out.
“We are continuing positively on our Ambition 2020 strategy and we are very pleased that our brand is again recognised for its contribution towards our success.
“AXA has shifted its purpose to empowering people to live a better life. We are undertaking a deep transformation of our business model with the aim to create more value for our customers, and become a true partner for life. The AXA brand plays a critical role in this transformation journey”,
According to Interbrand: ‘‘AXA’s commitment to brand is seen as its No 1 strong point. The organisation has taken the time to define a purpose, vision and values. There is an authentic drive to transform from the inside-out and this will become the foundation for further growth.
“The ambition to differentiate on experience through a redefined relationship with customers is also viewed as compelling with the potential to change the role of brand if delivered on consistently over time.”
