Lester Teck Chuan Tan appointed as new Sermsuk president

Tan assumes the leadership in Sermsuk’s operations and management from the company’s current President, Vivek Chhabra, who will return to F&N in Singapore at the end of his term.

In his new position as President, Tan will continue to develop all the key areas of Sermsuk’s sales, operations, HR, finance and management, driving the company’s mission to become a leader in the non-alcoholic beverage market segment and ensuring sustainable long-term growth.

Tan’s role also includes developing synergies with all business groups under the ThaiBev Group to help realise the Group’s “Vision 2020” and become a stable and sustainable ASEAN leader in total beverage business. Non-alcoholic beverage businesses of ThaiBev and F&N offer strong potential for synergies across the region.

Chhabra officially started his position as President of Sermsuk on October 1, 2015. He has played an instrumental role in the company’s evolution through fixing the fundamentals strategy.

Sermsuk’s business fundamentals have now been greatly strengthened and efficiency enhanced throughout the organisation, a vital foundation for overall operational development and future growth.

During this period, Sermsuk saw an 80 per cent improvement in net profit in the fiscal year ended September 2016.