Kinetic: Digital Screen is the Hottest Out-of-Home (OOH) Media,

Witsuwat Amkaphet, manager of Kinetic Worldwide (Thailand), the world’s leading OOH media agency, said yesterday that due to people’s lifestyle of spending over 12 hours a day outside on average, OOH media has become more important and popular, leading many brands to choose OOH media increasingly each year.
Excluding in-store media, OOH media growth in Thailand was 12 per cent to Bt8 billion last year, driven by digital OOH.
There are many OOH platforms that can match with a consumer’s journey, covering all lifestyles of the target group, particularly digital screens, which have become more popular due to a combination of multimedia technologies.
By year-end, over 500 digital screens will be added nationwide, with 60 per cent located in Bangkok and 40 per cent in the provinces, boosting the use of OOH media.
“We have been trusted by our customers in Thailand and overseas to be a strategic OOH media planner.
“This year after I have the great chance of being the country manager, the strategy we’ll focus on is how to use OOH media in the most efficient and effective ways to be worth the customer’s spending.
“Our new innovations and tools, which can enhance OOH media planning and be evaluated, are our strength.
“Having good partners and the largest high-demand media quota in the country, Kinetic remains the leading OOH media agency.
“Meanwhile, we will not stop to create and develop creating and developing a new strategy or attractive media for the changing trend of OOH media, which is always developing,” he said.