Star Alliance to widen reach of network with new partner model

MONDAY, DECEMBER 14, 2015
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Star Alliance to widen reach of network with new partner model

STAR ALLIANCE is set to expand its network reach with the launch of its Connecting Partner model.

Under this new concept, routes operated by low-cost and hybrid airlines will be able to connect to the Alliance network. Star Alliance said the move would allow customers of Star Alliance member carriers to select from an even wider choice of destinations and flights.
“With this innovative concept, we are breaking new ground. We see a definite trend of convergence between the traditional full service and low-cost business models in the airline industry,” said Mark Schwab, Star Alliance chief executive. 
“At the same time, our customers are telling us that they need access to markets where we do not yet provide ideal coverage. In many cases, network carriers are not in a position to fill this gap and hence working with future Connecting Partners will allow us to provide an extended network to our travellers.”
Star Alliance said Connecting Partners would be carefully assessed for their fit into its network. It said that while selected airlines needed to comply and adhere to the high operating standards required by the alliance, they would not become a member of the alliance.
Customers travelling on an itinerary that includes a transfer between a Star Alliance member airline and a Connecting Partner will be offered alliance benefits such as passenger and baggage through check-in. Star Alliance Gold Card holders will enjoy a tailored set of privileges in line with the different product offerings of the individual Connecting Partner.
Connecting Partners will enter into bilateral commercial agreements with selected Star Alliance member airlines, which may include additional frequent flyer programme-based privileges.
Innovative and multi-award-winning South African low-cost airline Mango has been selected as the first airline with which Star Alliance will be implementing the new |concept.
 
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