Small developer sure of ability to compete

Win, 37, is a member of the second generation of the owners of Winson Group, a screen-printing company. He spearheaded the diversification of the family business into real estate in 2012.
A-List Development launched its first townhouse project, Redwood The Urban Habitat, in Bangkok’s Sathorn-Rama III area in 2013, developing the Bt60-million project on his family’s land.
Two years after the launch, this first project has sold out and started to transfer homes to customers, generating 2015 revenue of Bt60 million.
“We will post net profit of about Bt17 million from our first project,” he said.
Winson Group holds a 50-per-cent stake in A-List Development Co, and the rest is held by the Chirakranont family. Winson reported revenue of Bt600 million last year and targets Bt660 million this year.
According to A-List Development’s business plan, total revenue for the 2015-2019 period will be Bt1.5 billion and net profit at least 20 per cent of that total.
Win graduated with a bachelor’s degree in architecture from Chulalongkorn University in 2001, then earned a Master of Business Administration from the University of Denver in 2006 and another master’s from the same US university, in real estate and construction management, the following year.
After that he worked at Architects 49 Ltd and property advisory Nexus Property Consultants Co before deciding to establish A-List Development in 2012 with registered capital of Bt10 million. It increased its registered capital to Bt100 million this year.
“My family wanted to diversify our business to generate high return, and property development was how we chose to do it,” he said.
Although its first project, Redwood The Urban Habitat, which has only eight units, took two years to sell out, it generated high return on investment. Win said he had learned how to do this business, especially marketing strategy. This will help him speed up the sales of its second residential project that will launch next year.
The company’s second project features detached houses, Villazzo 10, in the Thonglor-Ekamai area. Worth Bt330 million, its starting price is Bt45 million per unit.
“We expect this project to sell faster than the first one because of its prime location,” he said.
He added that although the property market faces high competition, his homes were designed to serve customers’ demand.
Meanwhile, the company has the ability to manage its costs well compared with other firms, and so is confident of long-term business growth and the ability to compete, he said.